J&B Scotch

In the late 80s and early 90s, J&B Scotch was in a tough spot. Brown liquors were losing out. The hot spirits were the clear mixables such as vodka and rum. J&B was in a class of old blended Scotches like Cutty Sark, where a good year was a sales decline of only 3%, and keeping sales even was a victory. J&B hired Grace & Rothschild and suddenly they were on the map again, with ads that were funny, yes a little punny, but also striking and beautiful. The campaign helped steady the brand… for a while.

All work AD: Roy Grace CW: Diane Rothschild (with one notable exception.)